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"Psychological and Relational Moderators for the Relationship Between Brand ..."

Ying-Kai Liao, Giang Nu To Truong, Phuong Minh Binh Nguyen (2020)

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DOI: 10.4018/JECO.2020100105

access: closed

type: Journal Article

metadata version: 2021-04-29

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  dblp key:
  - journals/jeco/LiaoTN20
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  - https://dblp.org/rec/journals/jeco/LiaoTN20
Ying-Kai Liao, Giang Nu To Truong, Phuong Minh Binh Nguyen:
Psychological and Relational Moderators for the Relationship Between Brand Equity and Its Consequences. J. Electron. Commer. Organ. 18(4): 93-116 (2020)

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