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"The Impact of Contextual Offer on Purchase Intention Through Consumption ..."

Sung-Hee Jang, Jae Ik Shin (2019)

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DOI: 10.4018/JECO.2019010103

access: closed

type: Journal Article

metadata version: 2020-05-27

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Sung-Hee Jang, Jae Ik Shin:
The Impact of Contextual Offer on Purchase Intention Through Consumption Value in Mobile Service. J. Electron. Commer. Organ. 17(1): 30-38 (2019)

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