"The Effect of Brand Heritage on Social Commerce Site Privacy Risk, Brand ..."

Hadeel Bahjat Al-Haddad et al. (2024)

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DOI: 10.4018/JECO.349941

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type: Journal Article

metadata version: 2025-09-11

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Hadeel Bahjat Al-Haddad, Amjad H. Al-Amad, Sami Alsmadi, Khaled Hailat, Mohammad Hasan Galib, Fadi Herzallah:
The Effect of Brand Heritage on Social Commerce Site Privacy Risk, Brand Equity, and Brand Advocacy. J. Electron. Commer. Organ. 22: 1-24 (2024)

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