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"Positioning predictive analytics for customer retention."

Brian O'Flaherty, Ciara Heavin (2015)

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DOI: 10.1080/12460125.2015.994353

access: closed

type: Journal Article

metadata version: 2020-04-02

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  - https://dblp.org/rec/journals/jds/OFlahertyH15
Brian O'Flaherty, Ciara Heavin:
Positioning predictive analytics for customer retention. J. Decis. Syst. 24(1): 3-18 (2015)

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