"Understanding and managing customer engagement through social customer ..."

Lokesh Arora et al. (2021)

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DOI: 10.1080/12460125.2021.1881272

access: closed

type: Journal Article

metadata version: 2021-11-03

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Lokesh Arora, Prakash Singh, Vimal Bhatt, Bhuvanesh Sharma:
Understanding and managing customer engagement through social customer relationship management. J. Decis. Syst. 30(2-3): 215-234 (2021)

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