"Impact of Flow and Brand Equity in 3D Virtual Worlds."

Fiona Fui-Hoon Nah et al. (2010)

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DOI: 10.4018/JDM.2010070103

access: closed

type: Journal Article

metadata version: 2025-03-03

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Fiona Fui-Hoon Nah, Brenda Eschenbrenner, David DeWester, So Park:
Impact of Flow and Brand Equity in 3D Virtual Worlds. J. Database Manag. 21(3): 69-89 (2010)

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