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"The Pass-Along Effect: Investigating Word-of-Mouth Effects on Online ..."
Andrew T. Norman, Cristel A. Russell (2006)
- Andrew T. Norman, Cristel A. Russell:
The Pass-Along Effect: Investigating Word-of-Mouth Effects on Online Survey Procedures. J. Comput. Mediat. Commun. 11(4): 1085-1103 (2006)
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