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"How Attitude Toward the Web Site Influences Consumer Brand Choice and ..."
Byung kwan Lee, Ji-Young Hong, Wei-Na Lee (2004)
- Byung kwan Lee, Ji-Young Hong, Wei-Na Lee:
How Attitude Toward the Web Site Influences Consumer Brand Choice and Confidence While Shopping Online. J. Comput. Mediat. Commun. 9(2): 0 (2004)
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