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"Is That My Friend or an Advert? The Effectiveness of Instagram Native ..."
Benjamin K. Johnson, Bridget Potocki, Jolanda Veldhuis (2019)
- Benjamin K. Johnson
, Bridget Potocki, Jolanda Veldhuis
:
Is That My Friend or an Advert? The Effectiveness of Instagram Native Advertisements Posing as Social Posts. J. Comput. Mediat. Commun. 24(3): 108-125 (2019)
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