"Effects of Perceived Interactivity on Web Site Preference and Memory: Role ..."

Hwiman Chung, Xinshu Zhao (2004)

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DOI: 10.1111/J.1083-6101.2004.TB00232.X

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type: Journal Article

metadata version: 2020-10-01

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Hwiman Chung, Xinshu Zhao:
Effects of Perceived Interactivity on Web Site Preference and Memory: Role of Personal Motivation. J. Comput. Mediat. Commun. 10(1) (2004)

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