"The Role of Organizational Culture and Process-Structure in Marketing ..."

Supreet Kanwal, Gurparkash Singh, Harsh Vardhan Samalia (2017)

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DOI: 10.4018/JCIT.2017010106

access: closed

type: Journal Article

metadata version: 2020-08-07

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Supreet Kanwal, Gurparkash Singh, Harsh Vardhan Samalia:
The Role of Organizational Culture and Process-Structure in Marketing Intelligence: Perspective of IT Professionals. J. Cases Inf. Technol. 19(1): 60-78 (2017)

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