"Waiting for the other Shoe to Drop: Has Information Technology Integrated ..."

Joseph N. Rogé, Subhra Chakrabarty (2003)

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DOI: 10.1080/08874417.2003.11647080

access: closed

type: Journal Article

metadata version: 2020-04-16

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Joseph N. Rogé, Subhra Chakrabarty:
Waiting for the other Shoe to Drop: Has Information Technology Integrated Marketing Operations with Marketing Strategy? J. Comput. Inf. Syst. 43(2): 16-22 (2003)

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