"How do Web users respond to non-banner-ads animation? The effects of task ..."

Weiyin Hong, James Y. L. Thong, Kar Yan Tam (2007)

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DOI: 10.1002/ASI.20624

access: closed

type: Journal Article

metadata version: 2020-03-02

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Weiyin Hong, James Y. L. Thong, Kar Yan Tam:
How do Web users respond to non-banner-ads animation? The effects of task type and user experience. J. Assoc. Inf. Sci. Technol. 58(10): 1467-1482 (2007)

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