"Firm Competitive Structure and Consumer Reaction in Search Advertisings."

Cheng Nie, Zhiqiang (Eric) Zheng, Sumit Sarkar (2024)

> Home

Details and statistics

DOI: —

access: closed

type: Journal Article

metadata version: 2024-03-11

- view
  - electronic edition @ aisnet.org
- export record
  dblp key:
  - journals/jais/NieZS24
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/jais/NieZS24
Cheng Nie, Zhiqiang (Eric) Zheng, Sumit Sarkar:
Firm Competitive Structure and Consumer Reaction in Search Advertisings. J. Assoc. Inf. Syst. 25(2): 2 (2024)

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.