BibTeX record journals/iwc/OBrien10

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@article{DBLP:journals/iwc/OBrien10,
  author    = {Heather L. O'Brien},
  title     = {The influence of hedonic and utilitarian motivations on user engagement:
               The case of online shopping experiences},
  journal   = {Interact. Comput.},
  volume    = {22},
  number    = {5},
  pages     = {344--352},
  year      = {2010}
}
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