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"Building brand loyalty through user engagement in online brand communities ..."

Xiabing Zheng et al. (2015)

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DOI: 10.1108/ITP-08-2013-0144

access: closed

type: Journal Article

metadata version: 2022-08-05

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  - https://dblp.org/rec/journals/itp/ZhengCLL15
Xiabing Zheng, Christy M. K. Cheung, Matthew K. O. Lee, Liang Liang:
Building brand loyalty through user engagement in online brand communities in social networking sites. Inf. Technol. People 28(1): 90-106 (2015)

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