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"Brand loyalty in enterprise microblogs: Influence of community commitment, ..."

Hong Zhang et al. (2015)

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DOI: 10.1108/ITP-03-2014-0047

access: closed

type: Journal Article

metadata version: 2020-03-13

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Hong Zhang, Kem Z. K. Zhang, Matthew K. O. Lee, Feng Feng:
Brand loyalty in enterprise microblogs: Influence of community commitment, IT habit, and participation. Inf. Technol. People 28(2): 304-326 (2015)

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