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"The impact of Danmu technological features on consumer loyalty intention ..."
Tiantian Yang, Feng Yang, Jinqi Men (2022)
- Tiantian Yang
, Feng Yang
, Jinqi Men
:
The impact of Danmu technological features on consumer loyalty intention toward recommendation vlogs: a perspective from social presence and immersion. Inf. Technol. People 35(4): 1193-1218 (2022)
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