"Local social network structure and promotion effectiveness in social commerce."

Huasi Xu et al. (2024)

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DOI: 10.1108/ITP-10-2021-0737

access: closed

type: Journal Article

metadata version: 2025-08-05

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Huasi Xu, Yidi Liu, Bingqing Song, Xueyan Yin, Xin Li:
Local social network structure and promotion effectiveness in social commerce. Inf. Technol. People 37(2): 700-728 (2024)

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