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"Impact of product customization level on consumer's word-of-mouth ..."

Xiaolun Wang et al. (2023)

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DOI: 10.1108/ITP-06-2021-0482

access: closed

type: Journal Article

metadata version: 2023-12-10

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Xiaolun Wang, Xiaofeng Yu, Fan Feng, Peijian Song:
Impact of product customization level on consumer's word-of-mouth behaviors and contents: a field study. Inf. Technol. People 36(7): 2914-2940 (2023)

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