"Branding in a multichannel retail environment: Online stores vs app stores ..."

Sajad Rezaei, Naser Valaei (2017)

> Home

Details and statistics

DOI: 10.1108/ITP-12-2015-0308

access: closed

type: Journal Article

metadata version: 2021-10-14

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/itp/RezaeiV17
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/itp/RezaeiV17
Sajad Rezaei, Naser Valaei:
Branding in a multichannel retail environment: Online stores vs app stores and the effect of product type. Inf. Technol. People 30(4): 853-886 (2017)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.