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"Branding in a multichannel retail environment: Online stores vs app stores ..."

Sajad Rezaei, Naser Valaei (2017)

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DOI: 10.1108/ITP-12-2015-0308

access: closed

type: Journal Article

metadata version: 2021-10-14

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  - https://dblp.org/rec/journals/itp/RezaeiV17
Sajad Rezaei, Naser Valaei:
Branding in a multichannel retail environment: Online stores vs app stores and the effect of product type. Inf. Technol. People 30(4): 853-886 (2017)

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