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"Examining the role of social media influencers in service failure and ..."
Wilson Ozuem et al. (2024)
- Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Kerry E. Howell, Serena Rovai:
Examining the role of social media influencers in service failure and recovery strategies: an empirical investigation of millennials' views. Inf. Technol. People 37(5): 2035-2068 (2024)
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