"The role of advertising in the choice between reselling and agency selling."

Simon-Pierre Sigué, Ekaterina V. Gromova (2025)

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DOI: 10.1111/ITOR.13351

access: closed

type: Journal Article

metadata version: 2025-08-22

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Simon-Pierre Sigué, Ekaterina V. Gromova:
The role of advertising in the choice between reselling and agency selling. Int. Trans. Oper. Res. 32(4): 2311-2335 (2025)

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