"Manufacturer defensive and offensive advertising in competing distribution ..."

Guiomar Martín-Herrán, Simon Pierre Sigué (2020)

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DOI: 10.1111/ITOR.12693

access: closed

type: Journal Article

metadata version: 2024-05-07

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Guiomar Martín-Herrán, Simon Pierre Sigué:
Manufacturer defensive and offensive advertising in competing distribution channels. Int. Trans. Oper. Res. 27(2): 958-983 (2020)

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