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"Cooperative advertising to induce strategic customers for purchase at the ..."

Amir Farshbaf-Geranmayeh, Masoud Rabbani, Ata Allah Taleizadeh (2019)

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DOI: 10.1111/ITOR.12427

access: closed

type: Journal Article

metadata version: 2020-07-09

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Amir Farshbaf-Geranmayeh, Masoud Rabbani, Ata Allah Taleizadeh:
Cooperative advertising to induce strategic customers for purchase at the full price. Int. Trans. Oper. Res. 26(6): 2248-2280 (2019)

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