"The coopetition between an online retailer and its franchise offline ..."

Dan Wu et al. (2025)

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DOI: 10.1007/S10799-023-00395-X

access: closed

type: Journal Article

metadata version: 2025-02-14

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Dan Wu, Guofang Nan, Dahui Li, Minqiang Li:
The coopetition between an online retailer and its franchise offline store: the effect of loyal consumers. Inf. Technol. Manag. 26(1): 1-17 (2025)

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