"Impact of perceived diagnosticity on live streams and consumer purchase ..."

Dawei Liu, Jinyang Yu (2024)

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DOI: 10.1007/S10799-022-00375-7

access: closed

type: Journal Article

metadata version: 2024-10-03

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Dawei Liu, Jinyang Yu:
Impact of perceived diagnosticity on live streams and consumer purchase intention: streamer type, product type, and brand awareness as moderators. Inf. Technol. Manag. 25(3): 219-232 (2024)

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