"Coordination in Multibrand, Multimedia Advertising: Is It Always a Good Thing?"

Wangsheng Zhu, Subodha Kumar, Vijay S. Mookerjee (2024)

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DOI: 10.1287/ISRE.2022.0283

access: closed

type: Journal Article

metadata version: 2024-10-22

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Wangsheng Zhu, Subodha Kumar, Vijay S. Mookerjee:
Coordination in Multibrand, Multimedia Advertising: Is It Always a Good Thing? Inf. Syst. Res. 35(3): 1011-1033 (2024)

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