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"Research Note - When Do Consumers Value Positive vs. Negative Reviews? An ..."

Dezhi Yin, Sabyasachi Mitra, Han Zhang (2016)

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DOI: 10.1287/ISRE.2015.0617

access: closed

type: Journal Article

metadata version: 2021-09-29

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Dezhi Yin, Sabyasachi Mitra, Han Zhang:
Research Note - When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth. Inf. Syst. Res. 27(1): 131-144 (2016)

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