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"Web Personalization as a Persuasion Strategy: An Elaboration Likelihood ..."

Kar Yan Tam, Shuk Ying Ho (2005)

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DOI: 10.1287/ISRE.1050.0058

access: closed

type: Journal Article

metadata version: 2020-03-13

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Kar Yan Tam, Shuk Ying Ho:
Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective. Inf. Syst. Res. 16(3): 271-291 (2005)

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