"An Empirical Analysis of Seller Advertising Strategies in an Online ..."

Haoyan Sun, Ming Fan, Yong Tan (2020)

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DOI: 10.1287/ISRE.2019.0874

access: closed

type: Journal Article

metadata version: 2024-10-06

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Haoyan Sun, Ming Fan, Yong Tan:
An Empirical Analysis of Seller Advertising Strategies in an Online Marketplace. Inf. Syst. Res. 31(1): 37-56 (2020)

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