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"When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, ..."

Yoonseock Son et al. (2020)

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DOI: 10.1287/ISRE.2019.0918

access: closed

type: Journal Article

metadata version: 2020-10-06

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  - https://dblp.org/rec/journals/isr/SonOHP20
Yoonseock Son, Wonseok Oh, Sang Pil Han, Sungho Park:
When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition. Inf. Syst. Res. 31(3): 835-847 (2020)

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