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"What Motivates People to Purchase Digital Items on Virtual Community ..."
Hee-Woong Kim, Hock Chuan Chan, Atreyi Kankanhalli (2012)
- Hee-Woong Kim, Hock Chuan Chan, Atreyi Kankanhalli:
What Motivates People to Purchase Digital Items on Virtual Community Websites? The Desire for Online Self-Presentation. Inf. Syst. Res. 23(4): 1232-1245 (2012)

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