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"Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents."

Yili Hong, Paul A. Pavlou (2014)

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DOI: 10.1287/ISRE.2014.0520

access: closed

type: Journal Article

metadata version: 2022-10-02

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Yili Hong, Paul A. Pavlou:
Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents. Inf. Syst. Res. 25(2): 328-344 (2014)

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