"Navigating Platform-Led Affiliate Marketing: Implications for Content ..."

Meilin Gu, Dengpan Liu, Subodha Kumar (2025)

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DOI: 10.1287/ISRE.2022.0620

access: closed

type: Journal Article

metadata version: 2025-07-08

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Meilin Gu, Dengpan Liu, Subodha Kumar:
Navigating Platform-Led Affiliate Marketing: Implications for Content Creation and Platform Profitability. Inf. Syst. Res. 36(2): 802-827 (2025)

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