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"Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword ..."
Xiaomeng Du et al. (2017)
- Xiaomeng Du, Meng Su, Xiaoquan (Michael) Zhang, Xiaona Zheng
:
Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types. Inf. Syst. Res. 28(4): 711-722 (2017)

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