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"Commoditization and IT Product Innovation Strategies from an IT Firm ..."
Jeroen Bronkhorst, Jaap Schaveling, Marijn Janssen (2019)
- Jeroen Bronkhorst, Jaap Schaveling, Marijn Janssen:
Commoditization and IT Product Innovation Strategies from an IT Firm Perspective. Inf. Syst. Manag. 36(2): 126-140 (2019)
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