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"Understanding customers' repeat purchase intentions in B2C e-commerce: the ..."
Chao-Min Chiu et al. (2014)
- Chao-Min Chiu, Eric T. G. Wang, Yu-Hui Fang, Hsin-Yi Huang:
Understanding customers' repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived risk. Inf. Syst. J. 24(1): 85-114 (2014)
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