"The Effect of Electronic Word of Mouth Communications on Intention to Buy: ..."

Elvira Ismagilova et al. (2020)

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DOI: 10.1007/S10796-019-09924-Y

access: open

type: Journal Article

metadata version: 2025-01-19

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Elvira Ismagilova, Emma L. Slade, Nripendra P. Rana, Yogesh K. Dwivedi:
The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis. Inf. Syst. Frontiers 22(5): 1203-1226 (2020)

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