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"Digital inclusion in social media marketing adoption: the role of product ..."

Honghua Han, Jason Jie Xiong, Kexin Zhao (2022)

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DOI: 10.1007/S10257-021-00522-7

access: closed

type: Journal Article

metadata version: 2022-12-25

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Honghua Han, Jason Jie Xiong, Kexin Zhao:
Digital inclusion in social media marketing adoption: the role of product suitability in the agriculture sector. Inf. Syst. E Bus. Manag. 20(4): 657-683 (2022)

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