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"A review on customer segmentation methods for personalized customer ..."

Miguel Alves Gomes, Tobias Meisen (2023)

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DOI: 10.1007/S10257-023-00640-4

access: open

type: Journal Article

metadata version: 2023-11-01

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  dblp key:
  - journals/isem/GomesM23
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  - https://dblp.org/rec/journals/isem/GomesM23
Miguel Alves Gomes, Tobias Meisen:
A review on customer segmentation methods for personalized customer targeting in e-commerce use cases. Inf. Syst. E Bus. Manag. 21(3): 527-570 (2023)

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