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"Introduction to the special issue on "Data analytics for marketing ..."

Ching-Chin Chern, Anthony J. T. Lee, Chih-Ping Wei (2015)

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DOI: 10.1007/S10257-014-0270-3

access: open

type: Journal Article

metadata version: 2020-08-12

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Ching-Chin Chern, Anthony J. T. Lee, Chih-Ping Wei:
Introduction to the special issue on "Data analytics for marketing intelligence". Inf. Syst. E Bus. Manag. 13(3): 399-402 (2015)

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