"Identifying effective influencers based on trust for electronic ..."

Shixi Liu et al. (2015)

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DOI: 10.1016/J.INS.2015.01.034

access: closed

type: Journal Article

metadata version: 2017-05-27

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Shixi Liu, Cuiqing Jiang, Zhangxi Lin, Yong Ding, Rui Duan, Zhicai Xu:
Identifying effective influencers based on trust for electronic word-of-mouth marketing: A domain-aware approach. Inf. Sci. 306: 34-52 (2015)

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