"Why you should stop predicting customer churn and start using uplift models."

Floris Devriendt, Jeroen Berrevoets, Wouter Verbeke (2021)

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DOI: 10.1016/J.INS.2019.12.075

access: open

type: Journal Article

metadata version: 2025-01-19

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Floris Devriendt, Jeroen Berrevoets, Wouter Verbeke:
Why you should stop predicting customer churn and start using uplift models. Inf. Sci. 548: 497-515 (2021)

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