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"Heterogeneity in consumer preference toward mega-sport event travel ..."

Yeongbae Choe, Jooa Baek, Hyesun Kim (2023)

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DOI: 10.1016/J.IPM.2023.103302

access: closed

type: Journal Article

metadata version: 2023-05-17

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Yeongbae Choe, Jooa Baek, Hyesun Kim:
Heterogeneity in consumer preference toward mega-sport event travel packages: Implications for smart tourism marketing strategy. Inf. Process. Manag. 60(3): 103302 (2023)

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