"A Normative Methodology for Modeling Consumer Response to Innovation."

John R. Hauser, Glen L. Urban (1977)

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DOI: 10.1287/OPRE.25.4.579

access: closed

type: Journal Article

metadata version: 2020-03-31

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John R. Hauser, Glen L. Urban:
A Normative Methodology for Modeling Consumer Response to Innovation. Oper. Res. 25(4): 579-619 (1977)

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