"Understanding the Memory Effects in Pulsing Advertising."

Ashwin Aravindakshan, Prasad A. Naik (2015)

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DOI: 10.1287/OPRE.2014.1339

access: closed

type: Journal Article

metadata version: 2023-09-30

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Ashwin Aravindakshan, Prasad A. Naik:
Understanding the Memory Effects in Pulsing Advertising. Oper. Res. 63(1): 35-47 (2015)

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