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"How do nonprofit organizations (NPOs) effectively engage with the public ..."

Yafei Zhang, Chuqing Dong, Yuan Cheng (2023)

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DOI: 10.1108/INTR-05-2021-0290

access: closed

type: Journal Article

metadata version: 2023-05-17

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Yafei Zhang, Chuqing Dong, Yuan Cheng:
How do nonprofit organizations (NPOs) effectively engage with the public on social media? Examining the effects of interactivity and emotion on Twitter. Internet Res. 33(2): 550-577 (2023)

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