"Cross-cultural comparison of interactivity and advertising appeals on ..."

Hyunjae (Jay) Yu, Hye-Jin Paek, Bumjun Bae (2008)

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DOI: 10.1108/10662240810912738

access: closed

type: Journal Article

metadata version: 2020-03-04

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Hyunjae (Jay) Yu, Hye-Jin Paek, Bumjun Bae:
Cross-cultural comparison of interactivity and advertising appeals on antismoking web sites in the United States and South Korea. Internet Res. 18(5): 454-476 (2008)

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