"The role of omnichannel integration and digital value in building brand ..."

Zhihui Yang, Dongbin Hu, Xiaohong Chen (2025)

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DOI: 10.1108/INTR-06-2023-0464

access: closed

type: Journal Article

metadata version: 2025-07-04

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Zhihui Yang, Dongbin Hu, Xiaohong Chen:
The role of omnichannel integration and digital value in building brand trust: a customer psychological perception perspective. Internet Res. 35(3): 1029-1064 (2025)

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